NZTE led an Discovery Tour to some of the most innovative and productive farmlands in Europe: Valencia, Murcia, and Almería. Seven leading NZ horticulture organisations toured the labs, greenhouses, and manufacturing facilities of the region with the goal of uniting a vision for the sector and infusing fresh thinking and perspectives.
My role as a designer was to devise a simple yet impactful identity system to integrate with every aspect of the tour experience, from initial engagement through to post-tour reflections.
The logo aimed to capture the unique essence of the tour while working within our NZTE brand framework, focusing on a fusion between horticulture and agritech.
The interactive tour booklet was designed to streamline navigation, consolidating all essential tour information such as host company profiles, itineraries, and hotel information in one place for easy access by our delegates and hosts.
My overall goal was to create a functional, cohesive, and memorable brand experience for both my NZTE colleagues and our customers on the tour.
My role as a designer was to devise a simple yet impactful identity system to integrate with every aspect of the tour experience, from initial engagement through to post-tour reflections.
The logo aimed to capture the unique essence of the tour while working within our NZTE brand framework, focusing on a fusion between horticulture and agritech.
The interactive tour booklet was designed to streamline navigation, consolidating all essential tour information such as host company profiles, itineraries, and hotel information in one place for easy access by our delegates and hosts.
My overall goal was to create a functional, cohesive, and memorable brand experience for both my NZTE colleagues and our customers on the tour.
