The Better by Design Study Tour is a tailored learning experience giving business leaders the opportunity to visit leading customer-centered organisations in Aotearoa and globally. Traditionally, the cohorts visit New York and San Fransisco where they immerse themselves into the environments of businesses such as Google, Slack, airbnb and Allbirds. They hear first-hand from senior executives about their successes and challenges and how they’ve built sustainable cultures of creativity and innovation.
The U.S. event, themed ‘Study Tourist’ embraces a playful and retro-inspired aesthetic. Oversized lanyards and vibrant bag tags also serve a practical purpose, ensuring participants easily stick together and can identify their belongings and luggage.
When the borders closed during covid, we had to pivot. The event became ‘The Great Expedition’ and took place right here in Aotearoa.
