New Zealand’s agritech sector is booming and is set to grow from NZ$2B to NZ$8B by 2030. To support this momentum, NZTE and New Zealand Story launched a refreshed agritech narrative for global markets.
My role was to art direct a five-day shoot across the North Island, working with 9 pioneering exporters and 13+ enthusiastic farmers and growers. From robotics to smart irrigation, we set out to capture the innovation and heart behind our world-class agritech sector.
Following the shoot, I designed the Agritech Story Toolkit – a suite of visual and messaging assets for international teams to use in market to represent NZ agritech capability on the global stage.
